News U Can Use: "UGG's Targeting Success to 17 Million Tweens"

" In a time when most marketers are just starting to ramp up mobile investments to target millennials, UGG appears to be well ahead of the curve by targeting iPod Touch-toting tweens. And the footwear brand shared results with Adweek from a recent campaign, shedding light on what promise such a strategy may hold for marketers with younger-skewing demographics...." 

CLICK HERE (to Read the Rest from ADWEEK)

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** THOUGHT: Part of the continuing conversation and thought for those of working with the "Middle Years" (10-15, 5th-9th grade).  What would happen if we "jumped ahead of the curve" and starting thinking beyond just doing ministry and church for the mom and dad millennials and started truly considering the future rising church? The age and group that beginning to throw its weight in every marketplace, see my past thoughts in "Keys to the Kingdom..."