"$44 billion. That’s the amount of spending power Gen Z brandishes a year, according to data from “Uniquely Generation Z.”
The demographic following Millennials is young, not afraid to spend money, but at the same time maintains a bank account.
Gen Z has no intention of making the same mistakes of Millennials: think living at home, student debt and minimal savings.
In my last column, we discussed Gen Z’s influence on household spending.
Now, let’s dive into what they purchase, or plan to purchase and how these habits vary from Millennials.... “
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