The Middle Years Ministry

Formerly "The JH Uth Guy", THE MIDDLE YEARS MINISTRY is a Site Dedicated to Providing Resources, Ideas, and Help to Pastors, Leader, Directors, Teachers, Mentors and Anyone Else Working in
the
Pivotal and Important 5th-9th Grade Years. The "Middle Years" are not children's ministry, not high school ministry, and are more than just Middle School. It is a unique and specialized ministry.

Tuesday, February 7, 2017

News U Can Use: "Move Over Millennials, Here Come Generation Z"

Hear the word “millennial,” and plenty of images spring to mind.

There’s Facebook’s Mark Zuckerberg, in his hoodie, earning his first billion by the age of 23.

There’s Miley Cyrus, preening for the cameras in a flesh-baring act that recalls a Snapchat sexting session.

There’s Lena Dunham, TV’s queen of overshare, spiraling into navel-gazing soliloquies that seem scripted from the therapist’s couch.

They’re brash, they’re narcissistic, they’re entitled. Or so the cliché goes.

But what about “Generation Z,” the generation born after millennials that is emerging as the next big thing for market researchers, cultural observers and trend forecasters?

With the oldest members of this cohort barely out of high school, these tweens and teens of today are primed to become the dominant youth influencers of tomorrow. Flush with billions in spending power, they promise untold riches to marketers who can find the master key to their psyche.... READ MORE 

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