The Middle Years Ministry

Formerly "The JH Uth Guy", THE MIDDLE YEARS MINISTRY is a Site Dedicated to Providing Resources, Ideas, and Help to Pastors, Leader, Directors, Teachers, Mentors and Anyone Else Working in
the
Pivotal and Important 5th-9th Grade Years. The "Middle Years" are not children's ministry, not high school ministry, and are more than just Middle School. It is a unique and specialized ministry.

Tuesday, September 15, 2015

News U Can Use: "Tweens and Middle Schoolers Are Not Watching TV"

" TV networks lost significant viewership over the past year -- especially that of younger adult viewers.

Looking at live program plus seven days of time-shifted viewing from July 2014 to June 2015, viewership at 11 TV networks groups witnessed young 18-34 viewers taking the biggest hit -- down 14% -- 1.2 million fewer viewers, according to MoffettNathanson Research.

For the entire year, TV networks groups sank 7% in overall total average viewership -- a decline of 3.4 million.

After 18-34 viewers, teens 12-17 declined the most -- off 16% (437,000), followed by kids 2-11, which were down 10% (502,000). In terms of the absolute number of viewers, 35-49 viewers declined by the second-highest amount -- 736,000 or 7%. Viewers 50 and older gave up 504,000, down 2%...
."

READ MORE AT MEDIA POST

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